Read blog posts by our CEO and founder, Sarah Winters.
Last week, we ran an online content crit on LinkedIn about the UK government’s AI Skills Hub website. As far as we know it was written by a machine and reportedly cost £4.1 million.
Every piece of content you publish is shaping how AI tools understand and represent your organisation to users. Here's how to turn your content risks into a strategic advantage.
Without content strategy and governance, AI amplifies existing gaps in how people, processes and technology work together.
GenAI tools are already here, and content practitioners are being asked to use them now. Not next year, not when the technology matures—today. While these tools come with serious challenges around copyright, environmental impact, and bias, ignoring them isn't an option. Instead, we're choosing to engage critically, helping practitioners understand how to use GenAI responsibly and navigate the messy reality of working with these tools.
Have you seen the TV series called Years and Years? Set between 2019 and 2034, in the UK, it focuses on how changes in politics, language and tech affects everyday lives. For me, it shone a bright, harsh light on our potential future.