AI Skills Hub: a content critique
Last week, we ran an online content crit on LinkedIn about the UK government’s AI Skills Hub website. As far as we know it was written by a machine and reportedly cost £4.1 million.
That content you've ignored for years? AI is training on it right now
Every piece of content you publish is shaping how AI tools understand and represent your organisation to users. Here's how to turn your content risks into a strategic advantage.
AI isn't a writing problem, it's a governance problem
Without content strategy and governance, AI amplifies existing gaps in how people, processes and technology work together.