Read our blog posts on content design. You'll learn what content design is, why you need it and how to apply it to your work.
Content used to be something you read. Now it's something you use. When you apply for a passport, book a flight, or compare hotels, the content isn't describing a service. It is the service. This post explains how 3 shifts in how people find and use information created the need for content design.
Last week, we ran an online content crit on LinkedIn about the UK government’s AI Skills Hub website. As far as we know it was written by a machine and reportedly cost £4.1 million.
An unread report costs time and money to write. It uses even more resources while it lives on a website. An influential report affects the world around it. It might influence law, policy, communities, or the environment.
“But how difficult can that really be for our users?”