Content strategy
Read our blog posts on content strategy. You'll learn what content strategy is, why you need it and how to apply it to your work.
AI Skills Hub: a content critique
Last week, we ran an online content crit on LinkedIn about the UK government’s AI Skills Hub website. As far as we know it was written by a machine and reportedly cost £4.1 million.
That content you've ignored for years? AI is training on it right now
Every piece of content you publish is shaping how AI tools understand and represent your organisation to users. Here's how to turn your content risks into a strategic advantage.
AI isn't a writing problem, it's a governance problem
Without content strategy and governance, AI amplifies existing gaps in how people, processes and technology work together.
Introducing the Content Design Academy
For years, content professionals have asked us: what comes after learning the fundamentals? How do I move into strategy or leadership? The Content Design Academy is our answer. It’s a flexible programme designed to help you build the skills you need at every stage, from getting started to leading change. You can take just one or follow the full pathway.