Recently, I’ve seen organisations using chatbots to “help” their audience find information. In fact, some go out of their way to tell people the chatbot is the fastest way to the relevant content.
I have to wonder - why would you advertise that the content isn’t working rather than fix the actual problem?
A new group of digital experts and academics will help the government develop a 10-year plan for improving how technology is used in the public sector. In this post, Sarah Winters reflects on what she would like to see for designing and maintaining content in government.
Sarah Winters and the team look at why a digital campaign aimed at the entire nation cannot make a bad situation better.
Write that book and do that content podcast, we need your voice to move content design forward.
In April, we talked about building a bank of user needs for COVID-19. And we've done just that.